Planning an event takes time and coordination. Promoting it should be simple. QR codes help bridge the gap between printed materials and digital tools. They give people a fast, easy way to take action—RSVP, check a schedule, view a map, or share the event with a friend.
This guide explains how to use QR codes in practical ways before, during, and after your event.
Before the Event
Start by deciding what you want attendees to do when they scan the code. It could be to visit a registration page, add the date to their calendar, or join a mailing list. Each of these can be turned into a QR code using a tool like ConvertQR.
Place the QR code on printed flyers, posters, and direct mail pieces. Add one to your email signature or share it in group chats. If you have a website, feature the QR code on your homepage to drive traffic to the event details.
Make sure the code leads to a mobile-friendly page. Most people will scan it using their phone.
At the Event
Use QR codes at check-in. Instead of long lines or clipboards, guests can scan a code to confirm their attendance or pull up their ticket.
Print QR codes on banners or signs that link to maps, schedules, or speaker bios. This reduces the need for paper programs and keeps information up to date.
You can also place QR codes at booths or tables to let people enter a raffle, give feedback, or follow your social media accounts. This helps you stay connected after the event ends.
After the Event
After the event, QR codes can be used for thank-you messages or surveys. Send out a printed postcard with a code that links to a highlight video or gallery. Include one on a brochure about your next event.
If you plan to host similar events in the future, a QR code can lead people to an interest form. That way, you can build your contact list and reach out when you launch registration.
Tips for Effective Use
- Keep your landing pages short and clear.
- Test your QR code before printing.
- Use a call-to-action like “Scan to RSVP” or “Scan to Win” so people know what to expect.
- Make sure the code is large enough to scan from a distance if it’s on a sign or banner.
QR codes work well when they serve a clear purpose. Used thoughtfully, they can help increase attendance, simplify logistics, and create a better experience for your guests.
QR codes work well when they serve a clear purpose. Used thoughtfully, they can help increase attendance, simplify logistics, and create a better experience for your guests.
Ready to create a QR code for your next event?
Visit ConvertQR.com to get started in seconds.